Sunday, September 10, 2017

Learning from Airbnb To Create an Amazing Learner Experience

Over the past few years we have seen disruptive innovation take hold.  The entrepreneurial spirit, aided by advances in technology, has propelled the creation of new businesses that consumers are flocking to.  One of those businesses is Airbnb. I don’t want to assume that everyone knows what this company is all about so here is a summary from Wikipedia.
Airbnb is an online marketplace and hospitality service, enabling people to lease or rent short-term lodging including vacation rentals, apartment rentals, home stays, hostel beds, or hotel rooms.  The company does not own any lodging; it is merely a broker and receives percentage service fees (commissions) from both guests and hosts in conjunction with every booking.  It has over 3,000,000 lodging listings in 65,000 cities and 191 countries, and the host sets the cost of lodging.
Image credit: https://airbnbreview.com

The concept is amazing as it benefits both the consumer and supplier while cutting costs.  However, the success of Airbnb as a company goes well beyond what many of us see or experience.  Their success as a disruptive innovator lies in the company culture that has been cultivated.  They greatly invest in their people, which as a strategy only has an upside. I recently read 3 Lessons From Airbnb on Creating an Amazing Employee Experience by Jacob Morgan. To lead off the piece he shares the following. 
Employee experience is a hallmark of a forward-thinking company that cares about its employees and wants to provide them with the resources to be successful.
Image credit: www.n3xtcon.com/blog/what-do-we-learn-from-the-story-of-airbnb

I encourage you to read the entire short piece.  In the article Morgan goes on to list and describe 3 important lessons that create a strong employee experience. Each in its own right is a pivotal component in building relationships. It all comes down to relationships. Without trust, there is no relationship. Without relationships, no real learning occurs. Here is how those principles can be embraced in schools to improve the learner experience.

Involve students and staff

Student agency is the key to building powerful relationships with the most important stakeholder group in schools.  Affording students choice, allowing them to use their voice, and providing them the opportunity to advocate will empower them to better own their learning.  This type of involvement also leads to the creation of a better school culture beyond the classroom. We can’t forget the adults in this process. Educator agency is just as important.

Be authentic

Will the real you please step forward? That is what students and staff want to see.  Mike Robbins has a pretty good perceptive on the power of authenticity. He writes:
Authenticity is what gives us freedom to be ourselves and be comfortable with whom we are, and it’s also what gives us access to connecting with other people in a meaningful and genuine way.  This is true power of authenticity and when we embrace it, even though it can be uncomfortable and scary at times, we give ourselves and those around us one of the most important gifts of all — the real us.
Be true to yourself and others. When you fail (and you will), showcasing your vulnerable side will only help to strengthen the bonds with those you work with and for. Authenticity in leadership from your particular lens and position is critical in building a thriving learning culture. 

Continually evolve

If you want to make a difference then lead differently, learn differently, and act differently. Change begins with us.  Don’t expect others to change if you don’t first. Where it goes from there depends on the momentum that is built. The process of evolving as a whole is about overcoming fear, learning from mistakes, and challenging yourself to be better. When it comes to your school or district, the system will only evolve if you continue to push the envelope.

Don’t prepare students for something. Prepare them for anything. In doing so the learning experience for our kids should be nothing less than amazing.  If this is the goal then the work culture has to be equally as amazing for the adults. This is what I have learned from Airbnb. 

3 comments:

  1. Eric, Good read! I wonder what disuptive innovation in the Pre-K - 12 space you think scaled as quickly and efficiently as airbnb? Liked your insight about preparing student "for anything."

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    1. Therein lies the key challenge for many of the innovative ideas frequently discussed, especially on social media. There are most certainly isolated pockets of excellence, but I could not state with certainty anything that has scaled.

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  2. Thanks for sharing the link to the AirBNB article. Their Three lessons can be applied to classrooms to improve student achievement.

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