Social Media For School Leaders

Last week I had the honor of presenting a webinar for NASSP, my national association.  This was the first of three in a series presented by the 2012 Digital Principal Award winners.  

Below is a synopsis of the webinar I did:


NASSP Digital Principal Award winner Eric Sheninger, principal of New Milford (NJ) High School, kicks-off the Digital Principal webinar series with his presentation on ways school leaders can effectively use social media in their schools. The educational landscape is changing thanks to continuous advances in technology. As a result, school leaders must recognize this shift and lead by example in order to meet the diverse needs of key stakeholders in the 21st century. Using the why, what, how, and who of NASSP’s Breaking RanksComprehensive Framework, learn how to harness the power of social media today to improve communications, enhance public relations, establish a brand presence, increase student engagement, and grow professionally like never before.


The complete archive of the webinar is available for free by clicking HERE.  This is a great webinar to share with any school leader who wants to begin to harness the power of social media or is skeptical about how it can be effectively used to improve schools.