The Importance of Building Connections

This past Friday an exciting event took place at my high school due to the efforts of Colleen Tambuscio, who is a fantastic Holocaust teacher. The U.S. Department of Education visited with a group of Polish educators to learn more about how our school teaches the Holocaust and genocide. The nine educators who visited New Milford were part of the International Leadership Program of the U.S. Department of Education. They spent 10 days in the United States traveling between New York and Washington, DC specifically for the teachers to learn more about the American approach to teaching the Holocaust and genocide.

The morning began with Collen providing an overview of our school's comprehensive Holocaust education program; highlighting the course curriculum, the study seminar to the U.S. Holocaust Memorial Museum and the overseas trip to Germany, Czech Republic, and Poland. Three NMHS students each spoke about an experience from the trip that left an impression upon them which they aligned with a video clip from trip documentaries. These educators had many questions for us regarding our approach that led us into great discussions about content and pedagogy. We soon discovered that our approaches are not worlds apart and that we share many common themes in our teaching of the subjects. These educators offered to partner with NMHS during future trips to create student exchanges when we visit Poland. Jenny Eisenberg, from the Bureau of Education and Cultural Affairs arranged for the teachers to visit our school. She was very impressed with our students and offered to encourage our students to apply for student leadership and exchange programs sponsored by the U.S. Department of Education. Cindy Hsu, a CBS Correspondent, interviewed the students and teachers during this visit. The news video aired on the evening of Friday March, 25 2010 and a corresponding article was published as well.

So where does the building connections come into play? On Colleen's end she is an exemplary educator who has created one of the best high school Holocaust education programs in the country. Through her many years of work experiences she has gained the trust and respect of experts in the field of Holocaust education from all over the world. She works tirelessly to to fund the trip through private donations. During this process she comes across influential people who are also passionate about helping students learn from this dark event in history. This passion then translates into opportunities for our school and students like the ones listed above.

As Principal, it is my job to share with the community the great things occurring within the walls of my building. Social media outlets like Twitter have enabled me to reach not only my community, but stakeholders in education around the country, state, and world. One particular connection I built through Twitter was the one with CBS News, NYC. They heard about how we were utilizing this social networking tool and ran a story entitled "Students at a NJ School Learn to Tweet". This led to a connection being formed with a major media outlet. The end result, since November the students and staff of NMHS have been featured on CBS News NYC three times, as well as many other media outlets. I challenge all teachers and administrators to build connections in order to provide meaningful learning opportunities to your students and share the incredible accomplishments occurring in all of your schools. If you are not utilizing social media and networking tools to accomplish this goal then you are really missing out!

Ideas to Increase Parent Communication in Schools

Last night I participated in #edchat on Twitter and the topic of discussion focused on techniques teachers could use to improve communication with parents.  I added my ideas on the topic and attempted to link techniques and strategies I utilize to both teachers and administrators.  Educators must be experts in effective communication techniques, especially when it comes to parents. 

In my experience I have identified 4 key principles that lay a foundation for communicating effectively with parents: Transparency, Honesty, Accessibility, and Flexibility.  As you will see, these four principles can be applied to the following strategies that I either utilize or were discussed last night:

1. Make your professional email and Twitter accounts available this way parents can contact you at their convenience.   I do this in the beginning of the school year in the form of a letter that is sent home to all parents.  This letter also provides detailed information on what Twitter is, how to sign up, and setting up an account to receive SMS text messages.  This versatility, allowing parents to receive updates on their own terms, makes Twitter unlike any traditional communication tool that I’ve ever used as a principal. As far as transparency goes, is there any application more effective than Twitter? In response to parent feedback I created an "Official" school account (@NewMilfordHS). With each tweet I also included a direct link back to our school’s main website and our school’s colors, mascot and logo. This makes our page stand out to viewers and establishes a brand presence.  People know who we are because I took the time to fill out that basic information.  
2. Create your own website and include contact information, availability to meet with or speak to parents, extra help hours, student assignments, press, etc. This is also a great way to convey to parents your philosophy on education, professional accomplishments, and vision for helping students succeed. My website can be viewed HERE.
3. Hold training workshops for parents.  We did this last week for the first time and the feedback from parents was extremely positive.  Topics ranged from health and drug awareness seminars to technology.
4. Call home on both positive and negative issues. 
5. Share as many student and teacher accomplishments and success stories as possible.  Parents want and need to hear the great things happening in our buildings and classrooms. I do this through a monthly Principal's Report.
6. Set up a separate phone number for parents using Google Voice. 
7. Make resources readily available for parents using a social bookmarking service.
8. ALWAYS return parent phone calls and emails in a timely fashion!
9. Invite parents into your classrooms/schools.
10. Develop a school Facebook page to advertise events.
11. Institute a positive referral policy and make parents aware of when their child is recognized.
12. Start a blog, let parents know about it, and encourage them to comment on your posts.  Blogs are fantastic communication tools where parents can get a glimpse into your educational life.  

If we’re going to succeed as a school, I’ve got to get several different stakeholder groups---parents, students, community leaders, and businesses---to buy into a set of core beliefs.  That means I’m constantly trying to craft messages that have resonance and trying to deliver those messages in ways that are likely to be heard.  In a lot of ways, communication is the most important thing I do every day.  Now these are just some ideas and strategies that I have either utilized during my six plus years as an administrator or are going to implement.  I encourage you to share your thoughts on these ideas and some of the successful ways in which you have fostered positive lines of communication with your parents.

Magical Google Forms

Through my recent experience at the Google Teacher Academy for Administrators I learned about the form feature in Google Docs.  Up until this point I had only used the word processor and presentation functions in Docs.  I'd be lying if I didn't state that I was so fascinated by forms.  Immediately I saw administrative value in terms of collecting data and organizing it in a spreadsheet.  The best part is that you don't even have to create the spreadsheet! It is done for you as the form is created. 

Last week I created my first forms to collect summary and evaluation information on staff professional development and webinars. After creating the form I inserted the live link into the daily email announcement that I send out to my staff each morning along with instructions that this had to be filled out within one week of attending any workshop, conference, meeting, or training. Talk about making my job so much easier and efficient! Prior to forms I would stalk my staff via email to collect this information so that I could include it in my monthly Principal's Report.  Now it is done in a seamless fashion automatically.  It was so exciting to view the professional development spreadsheet this morning and see detailed information already submitted by seven teachers using the form.  

This data will now allow me to analyze more efficiently preferred professional development topics, effective/ineffective presenters, whether or not a teacher's PIP (professional improvement plan) is being met, and information to assist me in planning future in-house training sessions.  In the near future I plan on creating forms for administrative walkthroughs, student discipline referrals, and the summary and evaluation of field trips. Please share with me any ideas you have on ways in which Google forms can be used.

More Administrators Need to Blog

Let me just come out and say it, I need more administrators (Principals and Superintendents) to blog.  I would be willing to guess that I am not the only educator that feels this way.  Below is a hypothetical letter that explains my rationale.

Dear Principal/Superintendent:

Good morning!  You are probably wondering why you are receiving this letter out of the blue.  Let me quickly explain.  I am a 35-year-old high school principal who has many years of educational administration ahead of him.  Recently I began blogging on my experiences as a Principal at New Milford High School with the hopes that my ideas and success stories could help other administrators in some fashion.  A blog can also be used as a fantastic public relations tool in your school/district.  If you were like me a year ago you are probably cringing at the thought of blogging.  Thoughts like "I don't have time to do this, I'm not a writer, or I haven't the faintest clue about starting a blog" are probably resonating through your head as we speak.  These were the same thoughts I had, but rest assured I am here to help you get started!

Even though I feel that I am relatively good at what I do I will be the first one to admit that I have so much to learn about effective leadership practices and changing the culture of a school to improve student engagement and achievement.  This is where you come in.  As an experienced administrator you own a wealth of knowledge.  You have implemented ideas successfully and have probably encountered some failure along the way.  The insight you possess is priceless to administrators like myself. I have seen firsthand how the field of education has shifted from a possessive to sharing culture.  My professional growth and development greatly depends on your wisdom, network of resources, and feedback.  You have an opportunity to help countless administrators across the globe and leave a lasting impact on the profession.  

Sincerely,

Eric Sheninger

The letter above contains a simple, yet powerful message. Sharing knowledge and ideas is pivotal to the growth and development of practicing administrators.  It is our experiences that we encounter on the job, not text written in a book or information disseminated in a lecture, that have the most profound impact on changing the learning environment of schools.  I leave you with this question.  Do you feel more administrators should blog and why?  Please share your thoughts because I am sure that I missed many compelling reasons for administrators to blog.